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Job Title: Graphic Designer
Sector & Industry: Context and relevance.
The Graphic Designer position is situated in the creative sector, particularly within the marketing, advertising, and design industries. Graphic Designers play a crucial role in developing visual concepts by hand or using software to communicate ideas that inspire, inform, or captivate consumers and help to make a brand or product more recognizable and attractive.
Salary Range: US Salary Range:
Based on data as of 2023, the salary range for a Graphic Designer in the United States is typically between $40,000 and $60,000 per annum. This range can vary by experience, location, and the size of the company.
Keywords: Relevant terms.
Design, Creativity, Branding, Adobe Creative, Typography, Visual Communication, Web Design, Digital Media, Print Media, Image Editing.
Responsibilities: Main duties.
- Designing layouts for print and digital marketing materials, including brochures, flyers, social media graphics, and advertisements.
- Brand development and corporate identity design.
- Collaborating with marketing teams to align designs with promotional campaigns.
- Editing and retouching images as necessary.
- Preparing files for print and digital publication.
- Staying current with industry trends and software updates.
Skills & Qualifications:
- Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
- Strong understanding of color theory, typography, and print design.
- Good knowledge of web design principles and tools like Sketch or Figma.
- Bachelor's degree in Graphic Design or related field preferred.
- At least 2 years of professional design experience.
Primary Jobs to be done
Key Skills & Qualifications
Ideal Personality Traits
Typical Work Context
Personal Traits: Desirable attributes.
- Creativity and innovation.
- Excellent communication and collaboration skills.
- Attention to detail.
- Time management and the ability to meet deadlines.
- Ability to work independently as well as part of a team.
Work Focus: People, Product, Process (3Ps) relevance.
The Graphic Designer role involves a balanced focus on all three Ps. They must understand the target audience (People), create visually appealing and effective designs (Product), and follow through design processes efficiently (Process).
RESUME PLUS TRAITS TO LOOK FOR WHEN HIRING
RESUME PLUS
Core Competency
Core Competency & Score: Crucial competency and percentage.
Creativity: 90% – The core competency of a Graphic Designer is creativity; almost all tasks require a high level of creative thinking and design skills to produce original and effective designs.
Work Context
Primary 3P & Score: Key 3P focus and ideal percentage.
Product: 60% – While people and process are important, the primary focus is on the creation of the design product that meets or exceeds the brief.
Ideal Personality Attribute
Essential Big 5 Trait & Score: Most critical trait and ideal percentage.
Openness: 80% – A Graphic Designer should have a high level of openness, reflecting their creativity and willingness to try new ideas.
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